Case No. 03 / B2B software (project management), Washington state
A small SaaS company against Asana and Trello: demo sign-ups up 1200%
This client is a B2B software company in Washington state, selling project management software. It has nothing to do with pest control, and it is here for one reason: it is the clearest example we have of a small company beating giants in search, which is what a local pest company faces against national brands.
- Trade
- B2B software (project management)
- Place
- Washington state
- Period
- January 2023 to January 2025
- Package
- Platinum + content writing ($325/mo)
- 10 to 120+demo sign-ups a day
- +800%organic traffic
- Top 3for high-conversion keywords
The business and the market
A project management software company competing with Asana and Trello, the dominant names in its market. The campaign ran on our Platinum package plus content writing, from January 2023 to January 2025.
Before: stuck behind the giants
Organic growth had stalled. The big competitors owned the broad searches and had far more authority than a small company could match head on.
What the team did
Instead of chasing the broad terms the giants owned, the team built a content-led strategy around high-intent keywords the big competitors ignored, the searches people make when they are close to choosing, and scaled it with programmatic SEO content.
The results over two years
- Monthly demo sign-ups up 1200%, from 10 a day to more than 120.
- Organic traffic up 800%.
- Top-3 rankings for high-conversion keywords.
What it means for a pest control company
National pest brands win the broad searches: "pest control", "exterminator near me" in big metros. They are weaker on the specific, local, high-intent searches: a service plus a town, a pest plus a neighborhood, commercial work in a particular industry. That is where a local company can outrank them, the same way this software company did.
It also shows the timescale. This was a two-year campaign in a hard market. Local pest searches are usually less competitive than national software, but the principle holds: steady work on the right searches compounds.