Pest control marketing
Ads, door knocking and bought leads all stop the day you stop paying. Search keeps working. We are the search side of your marketing: SEO, seasonal content, a website that sells plans, and a steady stream of reviews, timed to the pest calendar.
Plate 01 / The plan
Pest control marketing usually grows in layers: a website from years ago, a Business Profile someone set up once, a postcard run in spring, a lead service that calls everyone at once. Each piece works a little. None of them work together.
Our plan puts search at the center and lines it up with your season. Keyword research says which services and towns are worth chasing. Content adds the page each season needs, six to eight weeks before it's needed. Links make those pages rank. The website turns the visit into a plan, and the review routine keeps the map results warm.
Whatever you already run, ads, a door-to-door team, mailers, gets a better landing page and a stronger brand search out of it. People who get a postcard or a knock on the door usually look you up before they say yes.
Plate 02 / Channels
An honest comparison, including the channels we don't sell. Costs depend on your market, so we compare how each one behaves rather than quoting prices we can't know.
| Channel | Time to first customers | When you stop | Best for | Do we do it? |
|---|---|---|---|---|
| Search (SEO) | Months to build | Keeps working after you stop paying for new work | Steady calls for every service and town, all year | Yes |
| Content | Weeks per page | Pages keep ranking | Seasonal pages ready before each rush | Yes, from $26/month |
| Website | A few weeks | Yours to keep | Turning visitors into booked plans | Yes, from $400 |
| Reviews | Months | Stay on your profile | Winning the map and the click | Routine set up with you |
| Google Ads and Local Services Ads | Days | Stop when spending stops | Filling peak weeks fast | No |
| Door-to-door sales | Days | Stop when the team leaves | Fast growth in dense neighborhoods | No |
| Postcards, yard signs, truck wraps | Weeks | Fade without repeats | Neighbors of current customers | No |
Plate 03 / Words
Customers don't all use the same words. In some places "exterminator" is the everyday word; in others it sounds dated and people type "pest control" or the pest itself: "termite company", "mouse removal", "wasp nest removal". Commercial buyers search for "pest management" and "IPM".
Before we write a page, we check what people in your towns actually search, then use those words in titles, headings and your Business Profile services. That is how one company ranks for both "exterminator [town]" and "pest control [town]" without stuffing either.
Plate 04 / Content
Content plans add pages at the pace your calendar needs: a termite inspection page in winter, a mosquito season plan page in early spring, rodent exclusion in late summer. Written plainly for the homeowner standing in the kitchen with the problem, with your process, your towns and what happens after they call.
| Posts a month | 500 words | 1,000 words | 2,500 words |
|---|---|---|---|
| 4 posts | $26 | $44 | $88 |
| 8 posts | $48 | $80 | $160 |
| 16 posts | $87 | $144 | $288 |
| 30 posts | $144 | $240 | $480 |
Monthly plans only. Topics come from your service list and your season, written for homeowners in your towns.
Packages
Month to month, cancel anytime. Every package includes a monthly report listing each live link, the page it points to and its anchor text.
One town, a few core services: general pest plus one season.
$125 /month
or $140 as a one-time campaign
A home town and its suburbs, with termite, mosquito and rodent pages.
$235 /month
or $260 as a one-time campaign
Several towns or a second site, against franchises and national brands.
$325 /month
or $380 as a one-time campaign
Multi-location companies, commercial accounts and up to four sites.
$575 /month
or $620 as a one-time campaign
Need more towns, services or sites than Titanium covers? Ask for a custom quote.
Results
Not pest control: a small software company that grew demo sign-ups 1200% against Asana and Trello by targeting searches the giants ignored, and a window tinting company that reached page one in dozens of California cities. The same playbook a local pest company uses against national brands.
Window tinting company, California
A home-service company covering many towns, the same problem as a pest control route that crosses a dozen suburbs.
Read the window tinting case studyB2B software (project management), Washington state
A small company winning searches the giants ignored, which is how a local pest company gets ahead of national brands.
Read the SaaS case studyField notes from clients
From clients in other trades and online businesses, in their own words, lightly shortened.
"At first I had a small issue with one of the reports: a couple of links were not loading. Support answered the same day and replaced everything with fresh links. That gave me a lot of confidence that they stand behind their work. Since starting in June, traffic has doubled and I have referred two friends already."
"I tried other SEO providers before and never saw any results for my websites. With these guys I saw my websites move up on Google in 2 months."
"I finally found an SEO partner I can trust. I have been using their packages for over ten years now, and the results never disappoint."
FAQ
Start with what a customer is worth over the years they stay, then pick channels by how fast you need customers and what each one costs per signed plan. Most growing companies combine something fast (ads, door-to-door, mailers) with search, which takes months but keeps bringing calls. Make sure every channel lands on a website that sells the plan.
It depends on the agency. Some run ads, some sell leads, some build websites. We do search: SEO, seasonal content, websites and the review routine. We don't manage ad spend or sell shared leads, and we will tell you when one of those makes more sense than SEO for a given season.
Not in substance. Some regions and customers say exterminator, others say pest control, bug guy or termite company. Your pages and Business Profile should use the words your customers use. We check which terms people in your towns actually search before writing anything.
Work backwards from customer value. If one recurring customer is worth $1,500 over three years and you close half the people who call, you can afford a lot more per call than a company selling one-off sprays. Our SEO packages run $125 to $575 a month; content plans start at $26 a month.
No. Social posts don't move search rankings much. They can help with recognition and referrals, and a few photos a month of real jobs is worth doing yourself. Our budget goes into the work that ranks.
Winter is when search work is cheapest to do and pays off by spring: write next season's pages, ask the year's customers for reviews, fix your listings, and build links. Offering winter rodent exclusion and overwintering pest service also keeps routes busier.
Reading
Google Ads buy pest control calls this week; SEO builds visibility that keeps paying. When each earns its money, and why many companies run both.
Seven slow-season pest control marketing ideas tied to search, each with the effort it takes and the point in the year when it starts to pay off.
Realistic SEO timelines for pest control companies: what moves in months 1 to 3, 3 to 6 and 6 to 12, and how competition and town size change the clock.
Next step
Tell us your services and towns. Within one business day you get a written audit: how you show up today, who ranks above you, and the first three fixes. Free, no call required.