Tool No. 01
What is one recurring pest control customer worth?
Put in your own prices and how long customers stay. The figures below the form update as you type. The starting numbers are only examples; replace every one.
One recurring customer is worth
$1,590
in revenue over 3 years, or $795 in gross profit.
- Revenue per year
- $480
- First-year revenue
- $630
- Lifetime revenue from one year of new customers at 3 a month
- $57,240
| Package | Per month | On lifetime profit | On first-year profit |
|---|---|---|---|
| Silver | $125 | 0.16 | 0.40 |
| Golden | $235 | 0.30 | 0.75 |
| Platinum | $325 | 0.41 | 1.03 |
| Titanium | $575 | 0.72 | 1.83 |
A model, not a forecast. It assumes each customer pays the initial fee once and stays the full period; cancellations, price changes and seasonality will move the real numbers. We never promise a number of new customers.
Once you know the number, compare lead sources by cost per signed plan on the pest control leads page, or see the package prices.
FAQ
About customer value
How do I work out the lifetime value of a pest control customer?
Add the initial service fee to the yearly revenue (visits per year times price per visit, plus add-ons) multiplied by the number of years a customer usually stays. Multiply by your gross margin for the profit side. Use your own retention from your customer records, not an industry guess.
Why does customer value matter for SEO?
It tells you what you can afford to spend to win a customer. A company that keeps customers for years can pay far more per new plan than one selling one-off treatments, and still come out well ahead.
Next step
Find out where you stand before the next busy season
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