Case No. 01 / Roofing contractor, Florida
A Florida roofer: qualified leads up 600% in six months
This client is a local roofing contractor in Florida, not a pest control company. We show it here because the business problem is the one most pest control owners describe to us: a local home-service company with a decent reputation that homeowners couldn't find on Google.
- Trade
- Roofing contractor
- Place
- Florida
- Period
- March to September 2025
- Package
- Golden ($235/mo)
- +600%qualified, high-value leads
- #1in the Google Map Pack for its most profitable keywords
- 15+local service keywords on page one
- +400%organic traffic from local homeowners
The business and the market
A residential roofer working one Florida market against bigger, better-known competitors who held the local search results. The campaign ran on our Golden package from March to September 2025.
Before: a few calls a week, mostly the wrong ones
The company was getting 3 to 4 phone inquiries a week, and most were small, low-profit repair jobs. The website had thin content and weak backlinks. The Google Business Profile was incomplete and had few reviews. Larger competitors owned the local results, including the map.
What the team did
Five pieces of work, in roughly this order:
- Hyperlocal keywords: searches that pair a high-value service with a city or neighborhood, like "[City] roof replacement" and "emergency roof repair [Neighborhood]", instead of broad terms.
- A full Google Business Profile rebuild: geo-tagged photos of real work, detailed service descriptions and a completed profile.
- Citation building and cleanup across home-service directories such as Yelp, Angi and Houzz, so the business details matched everywhere.
- A review-request process for satisfied customers, so new reviews kept arriving.
- Locally relevant links from home-service directories, local community blogs and regional business associations.
The results after six months
- Qualified, high-value leads up 600%.
- #1 in the Google Map Pack for its most profitable keywords.
- Page one for 15+ local service keywords.
- Organic traffic from local homeowners up 400%.
- A steady pipeline of full roof replacement jobs instead of small repairs.
What it means for a pest control company
Swap "roof replacement" for "termite treatment" or "quarterly pest control" and the plan barely changes. Local home-service searches are won with a complete Business Profile, reviews that keep coming, consistent listings and local links. The roofer's shift from small repairs to replacement jobs is the same shift a pest company wants from one-off sprays to service plans: target the searches that bring the valuable work.
The difference for you is the calendar. A roofer's busy months follow storms; yours follow the pests. We would time the same work so each service page and its links are in place before its season.